Company Goal Agreement
OKRs are business goals that are organized around goals and the main results needed to achieve your goal. This concept of goals was approved by Google in the late 1990s and is used by companies such as Spotify, Walmart, ING Bank, Twitter and more. Let`s take one of the business objectives we decided at the show and make it a SMART goal – for example, our plan to increase our customer base and revenue through targeted marketing for employees in new office buildings. To show how important it is to write your goals, psychologist Dr. Gail Matthews, of the Dominican University in California, conducted a targeted study. Your results have confirmed that you are 42% more likely to achieve your goals by writing them regularly. You can make strategic decisions for your business based on objective data. Thus, everyone involved stays at work, no matter how much time passes. Keep in mind that some adjustments may be necessary when your team begins to pursue these goals. Don`t be afraid to adapt to as needed! Okay, so you chose your 3 to 5 business goals. Now it`s time to develop them from the idea phase to the action phase, and create SMART: S — Specific and Stretching goals. The clear objective should be as precise as possible. Avoid ambiguity or confusion.
For example, an employee cannot (and should) not simply be asked to “increase turnover.” A more useful objective would be to improve sales of a given product by a certain percentage over a period of time. Goals should also be stretching or challenging, so that employees are more motivated to achieve their goals. It`s a good idea to include regular (possibly quarterly) business plan meetings in your business agenda, so you can prioritize time to regularly check your goals and milestones, not just once a year. This will help you set specific goals, both short-term and long-term, and visit them regularly to make sure your KPIs are on the right track. It`s about marketing and distribution, so it`s a better team goal than a business goal.